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I once read a book titled The Platinum Rule. The premise was an amazing revelation to me. The author, Tony Allesandra Ph.D., states that when you treat others as you want to be treated; you can end up offending others who have different needs, wants and expectations from you. If you literally apply "do unto others as you would have them do unto you," you'll make problems for yourself with up to 75% of the people you meet. Following the Golden Rule means treating others from your point of view. The Golden Rule would work in a perfect world when all of us were identical.
The Platinum Rule is the answer. It is refining the Golden Rule to take into consideration the feelings of the other person. It doesn't mean break the rule, rather it is refining it. It in essence is learning to understand the different personality types and how to relate to each type in terms of their needs, wants and personality.
For the person who wants to learn how to listen and apply appreciation marketing to get maximum desired results, the Platinum Rule lifts the veil of communication barriers and there is no limit to how good you can become at building a relationship based network in your personal and business life.
Today's Information Age features more than a dozen varied models of our behavioral differences. But they all have one common thread, the grouping of behavior into four categories. In this and future articles, I will help you to understand simply why you do what you do and how to read other people.
The four categories divide people into four natural, core behavioral types:
___The Dominant Director
___ The Interacting Socializer
___The Steady Relater
___The Cautious Thinker
How do you identify your behavioral type? You begin by choosing those traits that most and least describe you from a list of one-word possibilities. Any of us may at times behave like each of the four types, but we behave in predominantly one style more of the time. This is called your core behavioral type. This natural tendency appears when you don't think how to act.
To take a test that will help you determine your personality type, simply email me requesting a Personal Asset Inventory test. I'll be happy to help. However, it will mean much more to you once you understand what each personality profile entails. In the next article, Personality profiles explained, I will share the basic concept of each and keys to reading others and how to deal with people based on their personalities.
The rewards are many. In light of appreciation marketing, wouldn't you agree people will be appreciative of you communicating to them in terms of the way they relate? Do you see how this knowledge can help you with your personal and business relations?
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