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Think back to browsing the Internet 5 years ago, and most people picture a desktop or laptop computer. As Bob Dylan said, "the times they are a-changin'," and this is no longer the case. It is now true that more and more people are relying on their cell phones and other mobile devices as an auxiliary browser and in some cases as their main Internet connection source. For a business website, this means change needs to happen, and now is the time.
There are numerous considerations when it comes to a business website. One of the most vital concerns relates to the functionality of the website. It is vital that a business' website is able to be viewed on multiple browsers and platforms, including those browsers on mobile devices. With so many people using mobile devices to browse the internet, it is crucial that a business' website be viewable from them. There are many advantages that having a mobile site can offer, including increased sales, GPS capability, and customer retention.
If a business is in the market of direct sales (think grocery stores, super centers or specialty stores), it is necessary to have a working mobile site. Many times consumers will check prices of other retailers using their mobile device. If a customer is torn between two retailers, and cannot view one's site on his or her cell phone, he or she will probably choose the one with the more accessible mobile site.
One huge advantage of mobile sites is their GPS capabilities. Say, for example, that a person is in the general vicinity of an auto repair shop and searches for such in Google. Any auto repair shop in the area with a mobile site will appear first, making it that much more likely that the person will decide to go there. Not choosing to design a website in this way means that particular business will probably miss out on a customer.
Another niche that is in danger of being lost if a business doesn't have a mobile site is those who travel. Many business people and leisure travelers don't bring their laptops with them, thus solely relying on their cell phones. A website that could be a favorite of theirs that doesn't cater to mobile devices isn't going to be a favorite for long.
Ensuring that a website is able to be viewed on a mobile device is a relatively simple process. The amount of additional people that a website will reach by doing so is beyond worth the time put into making the transition.
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