Retailing Versus eTailing - Convincing Customers To Buy Where They Try

It's a cold hard fact that traditional bricks and mortar shopkeepers are taking a beating from the emerging pack of online retailers. We can speculate all we want about how effectively they will combat the assault by making shopping more of an adventure, how they will create events to keep the buzz and excitement in 'trawling the mall', and ultimately how and when they will take the 'can't beat 'em so let's join 'em' approach to the clicks and bricks option. Although they don't all seem to realise it, the shopping centre landlords and their big brand anchor tenants are perfectly positioned to

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