How Should I Respond to Reviews of My Mobile App?

Once you go through all of the work and decisions surrounding the development of a mobile phone app, another looming question quickly presents itself: how do I respond to users' comments?

You could spend countless hours reviewing, analyzing, and trying to figure out ways to address each review with your next update, but is it worth it? Do you need to address every single comment that is made about your app? Yes and no...take a look at these tips to ease the process.

Review all of the comments. Your audience is talking directly to you so listen! Some will be very straight forward and outline exactly what they would like to see while others may be more ambiguous. If it is a simple, "I love this app!" smile and move on. If it is, "I love this app because..." take notes; analyze what they are saying. What features do they love? What do they feel is missing? What do they not care for?
Learn from criticism. Rather than approaching sub-par reviews as negative, look at them as room for improvement. If you have several comments on one aspect of your app you can consider that in your next update. Often times the negative comments will be regarding bugs, so...
Fix known bugs. You should obviously test the app thoroughly before launching, but it is almost imminent that there will be bugs. It is crucial to the sustainability of your app for you to fix the bugs in a timely manner so your app performs as intended. Gauge how often you should release a bug fix on how crucial the bug is to the performance of the app and the comments of the users.
Embrace their ideas. As you review the comments, put them in to this context, "If you want me to continue to use this app, you should...(user comment)". Of course you should not attempt to be all things to all people or you will end up being overwhelmed and frustrated. But, if you want your app to last, embrace the ideas that will improve your app and better fit your users' needs.

The best apps out there are actively responding to user feedback on a continual basis, through upgrades and feature enhancements, and in their communications. Be sure that your app users know that you're committed to building an app that they're thrilled to use, and they'll be thrilled to share their excitement about your app with others.

Kristi Daeda is an online marketing strategist who works with companies around the country to define and execute powerful online marketing plans. You can read more of her thoughts on mobile marketing as featured on the BolderImage Mobile App Development website.

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