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"Not having a mobile website is NOT an options", says "urmobile" a leader in mobile site creations.
Ways your company could and should capitalize on mobile advertising-
First as a business owner you should connect and engage your consumers. Mobile advertising can increase brand identity. Sell a lifestyle, not only a service and great products and you can go far.
In my previous articles I spoke about how JcPenney takes the lead by getting the proper use of mobile advertising.
Just some of the ways that JcPenney is leading the way in mobile marketing is by creating a talkable brand resulting in a trusted community.
Jcp.com enables the phone to have a store locator feature which includes phone numbers and directions, ideal call to action buttons and landing pages, and one of my favorite the Opt-in Mobile Marketing feature allowing the sharing couponing.
JcPenney flexes their muscles again by introducing mobile commerce engaging the customers with and thru innovation strategies. Strategically making it easy for the consumer to navigate through the mobile site. Not to mention that they make it a brisk for the use of gift cards.
Ad placement allows you to easily view deals for each store location including catalog. Visibility it even more unique with video display of the product so you can have the touch and feel aspect.
Last but not least the ability to manage your transactions with ease such as tracking your order and self help forums Jcp.com has really flexed its muscles well enough that the Associated Press is teaming up with GateHouse Media creating a new innovative way to produce the news thru mobile offerings such as iCircular.
Short True Story: I was pumping gas recently and I noticed that there was a big warning sign "Do Not Use Cell Phones", while pumping gas. The ironic part was that on the other side of the warning was a QR code encouraging the use of your mobile device. In the event,of course, you might need to file a complaint about your fuel. I am not suggesting that one would blow up if they did in fact use their phone to scan the QR code but then again what if you did blow up? Mobile Advertising shall have some thought behind it.
The best way for a company to capitalize on the mobile marketing is get out the most marketing tools you can.
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