Subscribe to this Feed by Email
Article:Activision Says 'Call of Duty: Black Ops' Sets Record:/g/a/2010/11/10/bloomberg1376-LBQ56B6JIJV701-2Q8O375UUFPLAAVRVI0JQ86U3F.DTL
(Updates with "Modern Warfare" sales in second paragraph.)Nov. 11 (Bloomberg) -- Activision Blizzard Inc. said "Call of Duty: Black Ops," the latest version of the best-selling video games, posted $360 million in sales in North America and the U.K. in 24 hours, a record for any entertainment property.Demand for "Black Ops" surpassed the previous record of $310 million in first-day sales set by last year's "Call of Duty: Modern Warfare 2," Santa Monica, California-based Activision said today in a statement.Blockbuster video games have eclipsed movies and other forms of entertainment in sales. "Harry Potter and the Half- Blood Prince," released by Warner Bros. in 2009, had the opening-weekend record for films, with $394 million in worldwide sales, according to researcher Box Office Mojo.Sales of "Black Ops," from Activision's Treyarch unit, are "tracking slightly ahead" of fourth-quarter estimates, said Colin Sebastian, an analyst at Lazard Capital Markets in San Francisco.Over the holiday period, "Black Ops" may generate more than $1 billion in retail sales, rivaling top entertainment debuts such as "Titanic," "Thriller" and last year's game, Sebastian, who recommends clients buy Activision shares, said in a research note.Activision fell 13 cents, or 1.1 percent, to $11.69 at 10:44 a.m. New York time in Nasdaq Stock Market trading. Before today, the shares had gained 6.4 percent this year.Video games have a higher retail price, typically $59.99, compared with $8 to $10 for a movie ticket and $12.99 for the anniversary edition of Michael Jackson's "Thriller" album on Amazon.com.--Editors: C?cile Daurat, Anthony Palazzo
(Updates with "Modern Warfare" sales in second paragraph.)Nov. 11 (Bloomberg) -- Activision Blizzard Inc. said "Call of Duty: Black Ops," the latest version of the best-selling video games, posted $360 million in sales in North America and the U.K. in 24 hours, a record for any entertainment property.Demand for "Black Ops" surpassed the previous record of $310 million in first-day sales set by last year's "Call of Duty: Modern Warfare 2," Santa Monica, California-based Activision said today in a statement.Blockbuster video games have eclipsed movies and other forms of entertainment in sales. "Harry Potter and the Half- Blood Prince," released by Warner Bros. in 2009, had the opening-weekend record for films, with $394 million in worldwide sales, according to researcher Box Office Mojo.Sales of "Black Ops," from Activision's Treyarch unit, are "tracking slightly ahead" of fourth-quarter estimates, said Colin Sebastian, an analyst at Lazard Capital Markets in San Francisco.Over the holiday period, "Black Ops" may generate more than $1 billion in retail sales, rivaling top entertainment debuts such as "Titanic," "Thriller" and last year's game, Sebastian, who recommends clients buy Activision shares, said in a research note.Activision fell 13 cents, or 1.1 percent, to $11.69 at 10:44 a.m. New York time in Nasdaq Stock Market trading. Before today, the shares had gained 6.4 percent this year.Video games have a higher retail price, typically $59.99, compared with $8 to $10 for a movie ticket and $12.99 for the anniversary edition of Michael Jackson's "Thriller" album on Amazon.com.--Editors: C?cile Daurat, Anthony Palazzo This restored Haight-Ashbury flat occupies the top floor of a century-old Victorian on the eastern edge of Golden Gate Park....
Search Real Estate » Remember "The Little Old Lady from Pasadena"? Baby boomers who first danced to that 1964 pop hit about a granny burning up the road in her hot rod...
Search Cars » View the original article here
0 comments:
Post a Comment