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Your job as an app maker doesn't end after launching your mobile application. The truth is, you're just getting started. The next important thing you need to focus on is spreading the word on how cool or useful your app is. You basically have two choices: one, handle marketing on your own; or two, hire a pro.
Whichever route you take, remember that going unprepared is a bad idea--and thus should never be an option. Enough knowledge, thorough research and proper planning are fundamental to successfully promote your mobile application. Also, marketing should never be a one-person show. Amazing ideas pour in when people collaborate to achieve the intended objectives.
Determining where to start is usually tricky and is an inevitable part of the learning process. This is applicable for new app makers and majority of marketing companies. That's why if a firm dove right into the marketing part of your app sans competitor research and analysis, you should be rather suspicious about that firm.
Because no two products are the same, you need to know and really understand your target market. Check what tech bloggers are saying about your competitors' apps. Take time reading user reviews/feedbacks to learn more about your audience's specific needs, wants and even dislikes. All these information would bring you leverage on how to better market your mobile application.
Perhaps, you'd choose to perform your own marketing initiatives because of limited budget. On the other hand, if money is not an issue and your time is precious, then it's more sensible to just someone else to do it. Just make sure to do a background check on the firms you're interested in to avoid disasters. Relevant forums, LinkedIn groups and other online resources are good places to start.
To summarize, if you have innate marketing skills and enough experience, do-it-yourself style should be fine. Besides, there are many mobile app marketing techniques and tips that you can readily learn online. But if you're simply an app maker with zero knowledge about marketing and promotion, you're better off outsourcing the task.
Bizness Apps is making mobile apps affordable and simple for small businesses. We're a do-it-yourself app maker for iPhone, iPad, HTML5, and Android app platform with a full white label mobile app program.
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