Many Socialists Believe Since Most Small Businesses Stay Small They Don't Help the Economy

Over the years, I've discussed with many left-leaning political thinking folks about how unfair our rules and regulations are upon our small business community. I am often completely and utterly dismayed by some of the dialogue they use to refute my comments, although in hindsight I am beginning to understand why they think the way they do. Many of these socialist thinking folks believe that since most small businesses and remain small they don't help the economy much. Further, they contend that the small businesses don't provide "good jobs" or well-paying jobs, and therefore it isn't really that critical. Well, I disagree so let's talk about this for second shall we?

You see, before I retired I was in the franchising business. Every single franchisee we got started was a small business. Over that period of time we established small franchised outlets in 23 states serving 450 cities. Would the socialists have preferred that I had never founded a franchising company and done that? It seems to me that their answer is yes. They would like everyone to work for the government, or for a large corporation, preferably union, and one that pays big benefits, Cadillac healthcare, and guaranteed pensions.

Sounds great right? Only from their point-of-view and perspective, let look in hindsight what has actually happened? Many of those Cadillac healthcare benefits have been cut, and are hardly what they used to be, further it has driven up healthcare costs for everyone, well that plus the massive government flows into the sector. Many of those guaranteed pensions are completely underfunded, and all those promises that were made by all those corporations and even government agencies may never come to fruition. As

While I was growing my business it was hard for me to attract the top talent because the larger corporations kept promising better benefits and pensions. In the end, all those promises they made were BS, but they got the talent promising what was supposed to be a good job, but they reneged.

Further, not everyone can work for a large corporation, and I would submit to you that I don't want to live in a society and civilization where every what works for the government. Did you know that government plus large corporations employ less than 25% of working Americans? 75% are employed by small businesses, or they are their own small business.

Do these socialist and left-leaning thinking individuals really believe that we don't want that 75% of the people employed? Because if they do, there is no way that their little benefit packages, and gifts from the government can continue.

Sometimes I wish that socialists were smarter so they could understand basic economics. But that is one wish I doubt will ever be fulfilled, because trust me when I tell you; the Obama Administration is no genie out of the bottle, and whatever three wishes they promised you, it'll be a cold day in hell before you get your personal million dollar stimulus check in the mail. Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Economic Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/

Best Thing Since Sliced Bread: Push Notifications?

If you're the user of a smartphone, you're likely already experienced in the usefulness of Push Notifications - Or are you? You may see push notifications as intrusive status updates from friends in the Facebook realm. Perhaps you see them as bothersome updates from Twitter or your calendaring program. While these feelings and situations may hold some basis in truth and reality, you may not realize the full potential of notices via the push tools from smartphones.

As a developer of smartphone applications, I've been accustomed to building applications for customers with their specific needs in mind. This means I build the interfaces, the look and feel, and the behavior of the app to be just as the customer requests for their needs. This typically is the best approach - give the customer what they want. However, what they want may not take in mind what they can do.

With push notifications you can send messages directly to the people who have installed your app, even when the app is closed on a device. What does this do for you? If you're the customer, you get notifications of sales, services, events and more. If you're the merchant or provider, you get the ability to share with the users of the app in ways far superior to email or other media alone. With notifications, you create customer engagement by delivering directly information that can be immediately applied to their needs (the customer needs). This can be sports scores, breaking news, game updates, social media posts, stock price quotes and so much more. Each can be tailored to your audience.

There are tools that your developer can employ such as Urban Airship's Push API, which allow you to send messages to your entire audience, to break your total audience into specific subgroups or to actually use push notifications to the individual level (stock prices, account updates, etc.). These tools allow you to specifically address your customers' needs while keeping your interactivity level high. The more you're interacting with your customers, the more you're able to assure that they are consuming your information and services.

Without getting into the wealth of technical aspects required to make this work, let's consider some of the applications of the push notifications. Some of these have already been mentioned such as the social media posts and sports stores. You may receive badge updates from Facebook games, notices from friends and similar. But from a commercial perspective, there are plenty of uses beyond this. Consider the following:

Inform Customers of Sales and specialsAnnounce Special EventsPost job openings (I've seen this with a coffee shop!)Coordinate activities (A local Bowling Alley uses this to get tournaments set)Build activist involvement (Political groups find this to be invaluable)

I helped a local beer and concert pub that needed a band (rather unexpectedly) to replace another band that cancelled at the last minute. A Push Notification sent out to the app users for their pub received almost an immediate response from a local band (of rather amusing technologists from a large networking company). The concert pub not only got a replacement band for their Friday night crowd, the 'Johnny on the spot' band got exposure (and more bookings).

I've seen push notifications in place with sporting groups and similar. A local Bowling alley uses push notifications to fill empty bowling lanes by creating instant App specials ("For two hours only: 10 can bowl for the price of 1!"). These push specials are most often immediately read and people make spur of the moment decisions based on this immediacy of data. A local subscription based gym and athletic club uses their app with push notifications to not only announce new classes (Zumba class is the big new announcement), but they inform the app users when the pool closures occur due to maintenance and inclement weather.

I helped a Midwestern auction house create an app which uses push notifications to not only inform users of upcoming auctions, they allow their users to subscribe to auction notices which allow for lot notices to be pushed to users so they can bid via phone easier. They don't have to worry about the lots they want - they get notified when those lots are approaching bid and they can make the call to the auction house. Not only does the auction house interact constantly with their customers, they give them a value added service that greatly improves the customer relationship that drives far more sales than before. Push notifications allow you to build your customer touch points and your revenues. (Have you considered the constant opportunity to 'brand' yourself with your app? The push notifications underscore the branding.)

If you're considering the push notices you've received, then you can relate back to the practical uses for the push notifications and they become less of an intrusion into your life and more of a benefit. If you're a marketer (a merchant with an app), then you must consider using push notifications with your apps.

Wow, I just got a push notification: "Don't cook tonight, come by for gourmet take out!" from a local deli!

David Pratt is a creative consultant with iDesign Mobile Apps, a smartphone application development company located in Nevada and North Carolina. Smartphone users can take advantage of technology by using smartphone apps which help them improve their lives. Mobile apps and mobile web solutions can be discussed with the experts at http://www.idesignmobileapps.com/.

Take advantage of an Ezine referral special and get a one-hour consultation on 'Deploying social media and mobile technology' for your company. Contact iDesign for details.

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